Through her meticulously constructed self-portraits, she explores how images form identity and influence the way culture perceives itself.

Emerging in the late 1970s as part of The Pictures Generation—alongside Richard Prince, Louise Lawler, Sherrie Levine, and Robert Longo—Sherman became known for her incisive dialogue with the visual codes of mass media. This movement examined how meaning is produced and circulated through advertising, cinema, and popular imagery, questioning the very notion of originality in a culture of repetition.

Sherman’s method is inseparable from performance. Working alone, she inhabits every role within her creative process—photographer, model, director, stylist, and make-up artist—building entire worlds within the frame. Each image is both illusion and revelation, where her shifting personas—Hollywood heroines, clowns, socialites, and anonymous figures—reflect the instability and multiplicity of contemporary identity.