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Artworks
Ron Arad Tel Aviv, Israel, b. 1951
Pressed Flower (Red), 2013Steel, glass, leather, plastic and vinyl.200 x 370 x 20 cmFurther images
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‘Fiat 500 is a national symbol for Italy and our generation, and it’s a very endearing vehicle. Everyone has stories about their first ever sex in a Fiat, or first...‘Fiat 500 is a national symbol for Italy and our generation, and it’s a very endearing vehicle. Everyone has stories about their first ever sex in a Fiat, or first kiss. We’re not destroying the cars, we’re immortalising them.’
— Ron Arad
Cars from this series have been flattened, by a 500-ton press in the Netherlands, to a cartoonish perfection. So objects made for motion are now still, cars built for the road now hang on a wall, their three dimensions compressed almost entirely to two.
“Pressed Flowers” series is inspired by the fear and rupture of an incident—during Arad’s childhood, his father had a severe car crash while driving a Fiat Topolino, which was made from a mix of wood and metal. The car was completely flattened yet his father survived. Arad Says: ‘I will never forget my father’s words to us: “Had my car not been made out of wood I wouldn’t be alive now”.’
Exhibitions
Publications
Ron Arad. Gary Tatintsian Gallery, Moscow, 2017. pp. 69–73, 83
“In Reverse”. Design Museum Holon, Israel, 2013. pp. 47, 54–55, 571of 15 -
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